This online advertising and promotions course will not only help you develop a sales approach for services and products which have difficult sales history, but will also improve your ability in analyzing markets and the reasons why a consumer chooses a product or service over another. This course will also help you develop different techniques in promoting and advertising, such as the use of brochures, electronic media and telephone marketing.
Role of Marketing, Approaches to Marketing (The Production Approach: 1820sto 1910s, The Sales Approach: 1920s to 1960s, The Marketing Approach: Stage One – 1960s to 1980s, The Marketing Approach: Stage Two – 1980s to Present),
Goals of Marketing,
What makes people buy (Attitude, Defining attitudes, How attitudes form, Changing attitudes)
Practical Applications (Strengthen an existing attitude, Develop a change in attitude, Increase involvement, Focus on changing several different attitudes toward a product, Message Evaluation & Selection, Message execution, What words sell, Deciding to Buy, Rational Decisions, Heuristic Procedures),
Decision Making Process (Recognising a Problem, Seeking Information, Evaluating Alternatives, Purchase Processes),
Understanding Communication (Types, Methods, Channels, etc),
Managing the Marketing Process (Organising, Analysing, Select Targets, Develop the Mix, Managing the marketing Effort),
Market Research (Types of research, Gathering data), Managing the Marketing Plan
This online advertising and promotions course will not only help you develop a sales approach for services and products which have difficult sales history, but will also improve your ability in analyzing markets and the reasons why a consumer chooses a product or service over another. This course will also help you develop different techniques in promoting and advertising, such as the use of brochures, electronic media and telephone marketing.
Role of Marketing, Approaches to Marketing (The Production Approach: 1820sto 1910s, The Sales Approach: 1920s to 1960s, The Marketing Approach: Stage One – 1960s to 1980s, The Marketing Approach: Stage Two – 1980s to Present),
Goals of Marketing,
What makes people buy (Attitude, Defining attitudes, How attitudes form, Changing attitudes)
Practical Applications (Strengthen an existing attitude, Develop a change in attitude, Increase involvement, Focus on changing several different attitudes toward a product, Message Evaluation & Selection, Message execution, What words sell, Deciding to Buy, Rational Decisions, Heuristic Procedures),
Decision Making Process (Recognising a Problem, Seeking Information, Evaluating Alternatives, Purchase Processes),
Understanding Communication (Types, Methods, Channels, etc),
Managing the Marketing Process (Organising, Analysing, Select Targets, Develop the Mix, Managing the marketing Effort),
Market Research (Types of research, Gathering data), Managing the Marketing Plan
