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Horticultural Marketing Course Online

Why study this Horticultural Marketing course?

If you have a horticultural product or service that you want the world to know about, Careerline’s online Horticultural Marketing course is the perfect place to start. The course is
designed for practicing and aspiring horticultural businesspeople, farmers, agriculture professionals, and marketers. You will learn how to plan and execute a marketing plan for your
horticultural products or services to set your business up for success.

Whether you desire to upskill, advance in your career, or get a head start on future studies, studying with Careerline will have a positive impact on your future. This Horticultural Marketing
course will help you to improve your marketing skills, understand the horticultural industry business environment, and set your business apart from the competition.

What will you learn?

Careerline’s online Horticultural Marketing course will teach you how to plan and execute effective marketing campaigns for garden products, produce, and horticultural services. The
course content provides a comprehensive overview of marketing methods and processes that are unique to the horticulture industry.

Throughout your studies, you will develop an understanding of conducting market research, establishing your business, designing product labels and packaging, and executing a
horticultural marketing strategy. Our students learn how factors like shop layout, pricing, and customer service strategies impact horticulture business success.

This course also covers the essentials you need to know before launching your horticulture business, including insurance, legal obligations, and choosing a business premises.

Who is this online Horticultural Marketing course for?

Careerline’s online Horticultural Marketing course is a must for anyone who is considering launching their own business in the horticultural industry. In addition, practicing horticultural
business professionals, as well as marketers and business practitioners working in other fields, can use this course to upskill, advance in their careers, and become more well-rounded
professionals.

This course is also beneficial for anyone considering future study in horticulture, agriculture, marketing, or horticultural management. You will be introduced to concepts that are covered in
university and vocational courses, so you will feel prepared and confident as you continue your academic and professional journey.

Course Aims:

  • Explain different components of the marketing process which may be used in the horticultural industry.
  • Explain different marketing methods for horticultural products and services.
  • Explain the role of customer service in horticultural marketing.
  • Conduct market research into a product or service in the horticultural industry.
  • Develop an advertising program for an horticultural enterprise.
  • Develop an appropriate marketing strategy for a given horticultural situation.

 

Lesson Structure

1. Introduction to Horticultural Marketing
  • Marketing
  • Understanding economics
  • Performance criteria for an economy
  • Horticultural Marketing
2. Horticultural Marketing Processes
  • What is PBL?
  • PBL: Horticultural Marketing
  • Packaging
  • Plant labellng
  • New Products
3. Horticultural Marketing Methods
  • Deciding on type of Business
  • Size
  • Location
  • The premises
  • Legal obligations
  • Insurance
  • Value of Business
  • Ways in Businesses can be Viewed
  • Controlling growth
  • Improving results in Business
4. Customer Service
  • Deal with Complaints
  • Customer satisfaction
  • The customer’s point of view
  • Customer goodwill
  • Becoming an Effective Communicator
  • Selling
5. Horticultural Marketing Research
  • Research Process
  • Statistics
  • Tracking Trends
  • Knowing your Customers
  • Marketing Tips
  • Examples of Questionnaire questions
6. Developing An Advertising Program
  • Publicly Marketing
  • Public Relations
  • Structuring an Advertisement or Promotion
  • Messages
  • Writing an Advertisement
  • Budget
7. Developing An Horticultural Marketing Strategy
  • Shop layout
  • Fixtures and Fittings
  • Space availability
  • Displaying Products for Sale
  • Merchandising Suggestions
  • Types of Service
  • Stock Control
  • Merchandising Program
  • Understanding Selling
  • Increasing Sales
  • Sales Methods
  • Pricing
  • Increasing your Turnover

Enrol Now

  • Experienced Tutor support
  • Certificate sent to you
  • Online study (Printed notes available)
  • Self paced - no set timetable
  • 12 months to complete course

From: $25.00 / week for 26 weeks

Clear

Send me a free info pack

    Why study this Horticultural Marketing course?

    If you have a horticultural product or service that you want the world to know about, Careerline’s online Horticultural Marketing course is the perfect place to start. The course is
    designed for practicing and aspiring horticultural businesspeople, farmers, agriculture professionals, and marketers. You will learn how to plan and execute a marketing plan for your
    horticultural products or services to set your business up for success.

    Whether you desire to upskill, advance in your career, or get a head start on future studies, studying with Careerline will have a positive impact on your future. This Horticultural Marketing
    course will help you to improve your marketing skills, understand the horticultural industry business environment, and set your business apart from the competition.

    What will you learn?

    Careerline’s online Horticultural Marketing course will teach you how to plan and execute effective marketing campaigns for garden products, produce, and horticultural services. The
    course content provides a comprehensive overview of marketing methods and processes that are unique to the horticulture industry.

    Throughout your studies, you will develop an understanding of conducting market research, establishing your business, designing product labels and packaging, and executing a
    horticultural marketing strategy. Our students learn how factors like shop layout, pricing, and customer service strategies impact horticulture business success.

    This course also covers the essentials you need to know before launching your horticulture business, including insurance, legal obligations, and choosing a business premises.

    Who is this online Horticultural Marketing course for?

    Careerline’s online Horticultural Marketing course is a must for anyone who is considering launching their own business in the horticultural industry. In addition, practicing horticultural
    business professionals, as well as marketers and business practitioners working in other fields, can use this course to upskill, advance in their careers, and become more well-rounded
    professionals.

    This course is also beneficial for anyone considering future study in horticulture, agriculture, marketing, or horticultural management. You will be introduced to concepts that are covered in
    university and vocational courses, so you will feel prepared and confident as you continue your academic and professional journey.

    Course Aims:

    • Explain different components of the marketing process which may be used in the horticultural industry.
    • Explain different marketing methods for horticultural products and services.
    • Explain the role of customer service in horticultural marketing.
    • Conduct market research into a product or service in the horticultural industry.
    • Develop an advertising program for an horticultural enterprise.
    • Develop an appropriate marketing strategy for a given horticultural situation.

     

    Lesson Structure

    1. Introduction to Horticultural Marketing
    • Marketing
    • Understanding economics
    • Performance criteria for an economy
    • Horticultural Marketing
    2. Horticultural Marketing Processes
    • What is PBL?
    • PBL: Horticultural Marketing
    • Packaging
    • Plant labellng
    • New Products
    3. Horticultural Marketing Methods
    • Deciding on type of Business
    • Size
    • Location
    • The premises
    • Legal obligations
    • Insurance
    • Value of Business
    • Ways in Businesses can be Viewed
    • Controlling growth
    • Improving results in Business
    4. Customer Service
    • Deal with Complaints
    • Customer satisfaction
    • The customer’s point of view
    • Customer goodwill
    • Becoming an Effective Communicator
    • Selling
    5. Horticultural Marketing Research
    • Research Process
    • Statistics
    • Tracking Trends
    • Knowing your Customers
    • Marketing Tips
    • Examples of Questionnaire questions
    6. Developing An Advertising Program
    • Publicly Marketing
    • Public Relations
    • Structuring an Advertisement or Promotion
    • Messages
    • Writing an Advertisement
    • Budget
    7. Developing An Horticultural Marketing Strategy
    • Shop layout
    • Fixtures and Fittings
    • Space availability
    • Displaying Products for Sale
    • Merchandising Suggestions
    • Types of Service
    • Stock Control
    • Merchandising Program
    • Understanding Selling
    • Increasing Sales
    • Sales Methods
    • Pricing
    • Increasing your Turnover

    Send me free info pack

      Enrol Now

      • Experienced Tutor support
      • Certificate sent to you
      • Online study (Printed notes available)
      • Self paced - no set timetable
      • 12 months to complete course

      From: $25.00 / week for 26 weeks

      Clear

      OR

      CourseStream Accreditation.
      Accredited courses.