Why study this Internet Marketing: Advertising & SEO course?

Interested in marketing? Want to learn how to properly advertise in your digital platform? This online Internet Marketing course will help you!

Digital platforms have revolutionized the marketing and advertising industry. With this course, you will discover the necessary skills to create and launch cutting-edge marketing campaigns designed to reach, engage, and convert your target audience into paying customers and loyal advocates. Proficiency in Internet Marketing: Advertising & SEO will give you a competitive advantage in the employment sector or support your entrepreneurial ambitions.

What are the aims of this Internet Marketing Course?

To develop a capacity to use social media and other applications for marketing on the internet.
Outline the possibilities for marketing any type of product or service effectively on the internet; in particular through the use of social media.
Describe the use of psychological theory as applied to internet marketing.
Determine an appropriate mix of online marketing techniques for a product or service, and how to properly utilise that web presence.
Identify, discuss and compare the more effective applications that are currently being used in social media.
Determine an appropriate online presence for the marketing of a product or service and know how to efficiently utilise that presence.
Determine what content to create, how to create it and where to use it.
Describe methods to develop and sustain effective online blogs and newsletters.
Develop a one year strategy for the online marketing of a new product or service.

Lesson Structure

1. Develop Original Concepts

The creative brief
Using market research information
The organization’s vision
Addressing identified gaps
Investigating the use of new media
Legal and required standards
Your target audience
Practical and operational issues
Researching the competition
Addressing the needs and opportunities
Meet with the relevant stakeholders
Edward de Bono’s Six Thinking Hats
Morphological analysis
Mind mapping
Graphic organizers
Collaborating with others
Measuring the commercial potential
How does this impact on the environment?
PESTLE Analysis
Gantt charts
Presenting your concepts and approaches
Testing your concepts and ideas
Some innovative examples
Looking at the pros and cons of your concepts
CATWOE analysis.
Strengths, weaknesses, opportunities and threats (S.W.O.T.) analysis
Project scope statement
Meetings and committees

2. Writing Copy

The creative brief
Time and money
Creating copy
Legality and ethical conduct
Advertising Federations/Organizations
Assess design options
Promoting features
Creative style.
Legal, organizational, and ethical requirements

3. Develop Advertising Campaign

Definitions
Setting objectives
SMART objectives
Measurable campaign objectives
Are your objectives feasible?
What are consumer responses?
Factors affecting consumer responses
Legal and ethical requirements
Advertising Standards Organizations
Types of research
Media options
Creative and production services
Return on Investment (ROI)
Making advertising cost effective
Meeting the requirements of the advertising brief
Length of campaign
Length of advertisement
Timing of campaign
Negotiating and collaborating
Choosing a service provider
What is a schedule?
Monitoring expenditure
Evaluating effectiveness

4. Multiplatform Digital Advertising

Confirm central idea or concept
Confirm time, schedule and budget requirements
Identify target audience characteristics
Identify digital markets and devices
Produce marketing plan
Legal and ethical constraints
Creating a successful radio advertisement
Structuring the radio advertisement
Sound effects and music in radio advertisements
Responsibilities of advertising on the radio
Structuring television and cinema advertisements
The advantages of scripts and storyboards
Methods to attract attention and sustain interest in advertisements
Responsibilities of advertising on the television or at the cinema
Digital advertisement server providers
Real-time bidding markets
Concerns and setting boundaries
Determine budget and time limits
Selected distribution environments
Monitor reach and response rates
Evaluating performance
Make required changes

5. SEO Strategy

Search engine optimization
Identify SEO objectives
The target audience
Selecting search engine platforms and applications
Review and evaluation
Client/stakeholder consultations
Audience research
Paid versus organic search
Legislation, regulation and organizational policy
Robots, crawlers and indexing
URL submission
Keyword taxonomy
Design, tags, links and metadata
Page content
‘White hat’ and ‘black hat’ techniques
Online analytics
Use web analytics
Page rank
Gaps in search performance
Web search effectiveness

6. Social Media Engagement

Social media
The target audience
Evaluating your target audience profile
Researching social media habits
Documenting your research
Organizational requirements
Recognizing current legislation and regulations
Devices, platforms, sites and applications
Triggers and interventions
Conducting market research
Social media content
Establishing the attention span and retention characteristics
Engagement patterns
Documentation guidelines
Selecting the social media platform and application
Selecting content and engagement interventions
What are social media metrics?
Viral marketing
Maintaining brand integrity, your message and developing trust
Releasing content to maximize attention
Conversations and personalized response
Post automation
Response automation
Key performance indicators (KPIs)
Cross-platform, device, site and application
Social analytics services
Monitoring and identifying gaps in your strategy
Adjusting your strategy to meet requirements
Evaluating social media engagement effectiveness

7. Google Adwords

Overview of Google Ads
Benefits of Google Ads
How Google Ads Helps Marketers
Key Features of Google Ads
Search Advertising
Display Advertising
Planning a Campaign
Setting Up a Keyword Search
Understanding Keyword Results
Google Ad Metrics
PPC Success
Google Restrictions
Overview of Criticisms of Google Ads
Competition with Google Ads
Cost of Acquisition
Return on Investment from Campaigns

8. Email Marketing

Identify why email marketing works
Benefits of Email Marketing
Email Subject Lines
Elements of an Effective Subject Header
Email Campaigns
Types of Content to Distribute
Offers, Discounts and Promotions
Describe the significance of email marketing lists
Newsletters
Customer Insight
Marketing Metrics
Purpose of Email and Sales
Spam
Email Automation Services
Permission Marketing
Spam Filters
Fundamental Requirements for Email Marketers
GDPR
Limitations on Email Marketing
Compliance with the CAN-SPAM Act

Enrol Now

Experienced Tutor support
Certificate sent to you
Online study (Printed notes available)
Self paced - no set timetable
12 months to complete course

From: $25.00 / week for 26 weeks

Internet Marketing: Advertising & SEO Course Online

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