OR

MARKETING FOUNDATIONS VBS109

Make Your Marketing Effective!

If you run a small business, work in someone else’s, are responsible for marketing this course will help you craft your marketing to make it more effective.  Without good marketing no business will succeed!

  • 100 hour course
  • Self Paced
  • Tutor Support
  • Flexible.

Course Aim

  • Discuss the role of marketing in different enterprises.
  • Describe the scope of marketing in different enterprises.
  • Define the target market for a product or service.
  • Determine and manage an appropriate mix of marketing activities for a small enterprise or marketing campaign.
  • Evaluate the presentation (including packaging) of a product or service.
  • Determine an effective approach to promoting a product or service.
  • Compare options for distribution and determine an appropriate price for a product or service.
  • Evaluate customer service.
  • Conduct relevant market research.
  • Consider the impact of internal and external organisations (including legal authorities) upon the marketing activities of an enterprise.

Course Outline

There are 10 lessons in this course:

  1. Marketing and the Business
    • What is marketing, and its significance
    • Considering alternative approaches to business & marketing
    • Alternative enterprises (eg. goods or services based sole proprietor or partnership etc).
  2. Scope of Marketing Understanding basic economics (eg. supply & demand)
    • The difference between the potential market
    • Available market
    • Target market
    • Penetrated market for a product/service of your choice
    • Different advertising approaches
    • Controlling Growth,
    • Improving Results in Business, etc
  3. Target Marketing
    • Understanding the market place
    • Stages that sellers move through in their approach to a market
    • What is targeting
    • Advantages of target marketing as compared to mass marketing and product-differentiated marketing
  4. The Marketing Mix and Managing the Marketing Effort
    • Product, price, place, and promotion
    • Affects and interactions between marketing and other operations of a business.
  5. Product Presentation and Packaging
    • Importance of product knowledge
    • Core, tangible and augmented products
    • Differences in packaging & presentation for different products.
  6. Promotion Communication skills
    • Merchandising
    • Shop Floor Layout
    • Displaying Products
    • Signs
    • Understanding Selling and Increasing Sales
    • Sales Methods
    • Publicity Marketing,
    • Structuring an Advertisement or Promotion
    • Advertising budgets, etc
  7. Product Pricing and Distribution Pricing
    • Profitability Ratios
    • Increasing Turnover, etc
  8. Customer Service Methods of assessing customer satisfaction
    • Significance of Customer Service
    • Different types of customers in the market place and how best to approach each
    • Difference between selling, publicising, marketing and advertising, etc
  9. Market Research
    • The research process
    • What to research
    • Surveys
    • Developing and conducting a market research program
    • Where to find useful statistics,
  10. Organisations
    • Structures and Roles Business law
    • Financial Management
    • Business Structures
    • Business terminology, etc.

Enrol Now

  • Experienced Tutor support
  • Certificate sent to you
  • Online study (Printed notes available)
  • Self paced - no set timetable
  • 12 months to complete course

From: $350.00 / month x 2 with a 7-day free trial

Clear

Send me a free info pack

    Make Your Marketing Effective!

    If you run a small business, work in someone else’s, are responsible for marketing this course will help you craft your marketing to make it more effective.  Without good marketing no business will succeed!

    • 100 hour course
    • Self Paced
    • Tutor Support
    • Flexible.

    Course Aim

    • Discuss the role of marketing in different enterprises.
    • Describe the scope of marketing in different enterprises.
    • Define the target market for a product or service.
    • Determine and manage an appropriate mix of marketing activities for a small enterprise or marketing campaign.
    • Evaluate the presentation (including packaging) of a product or service.
    • Determine an effective approach to promoting a product or service.
    • Compare options for distribution and determine an appropriate price for a product or service.
    • Evaluate customer service.
    • Conduct relevant market research.
    • Consider the impact of internal and external organisations (including legal authorities) upon the marketing activities of an enterprise.

    Course Outline

    There are 10 lessons in this course:

    1. Marketing and the Business
      • What is marketing, and its significance
      • Considering alternative approaches to business & marketing
      • Alternative enterprises (eg. goods or services based sole proprietor or partnership etc).
    2. Scope of Marketing Understanding basic economics (eg. supply & demand)
      • The difference between the potential market
      • Available market
      • Target market
      • Penetrated market for a product/service of your choice
      • Different advertising approaches
      • Controlling Growth,
      • Improving Results in Business, etc
    3. Target Marketing
      • Understanding the market place
      • Stages that sellers move through in their approach to a market
      • What is targeting
      • Advantages of target marketing as compared to mass marketing and product-differentiated marketing
    4. The Marketing Mix and Managing the Marketing Effort
      • Product, price, place, and promotion
      • Affects and interactions between marketing and other operations of a business.
    5. Product Presentation and Packaging
      • Importance of product knowledge
      • Core, tangible and augmented products
      • Differences in packaging & presentation for different products.
    6. Promotion Communication skills
      • Merchandising
      • Shop Floor Layout
      • Displaying Products
      • Signs
      • Understanding Selling and Increasing Sales
      • Sales Methods
      • Publicity Marketing,
      • Structuring an Advertisement or Promotion
      • Advertising budgets, etc
    7. Product Pricing and Distribution Pricing
      • Profitability Ratios
      • Increasing Turnover, etc
    8. Customer Service Methods of assessing customer satisfaction
      • Significance of Customer Service
      • Different types of customers in the market place and how best to approach each
      • Difference between selling, publicising, marketing and advertising, etc
    9. Market Research
      • The research process
      • What to research
      • Surveys
      • Developing and conducting a market research program
      • Where to find useful statistics,
    10. Organisations
      • Structures and Roles Business law
      • Financial Management
      • Business Structures
      • Business terminology, etc.

    Send me free info pack

      Enrol Now

      • Experienced Tutor support
      • Certificate sent to you
      • Online study (Printed notes available)
      • Self paced - no set timetable
      • 12 months to complete course

      From: $350.00 / month x 2 with a 7-day free trial

      Clear

      OR

      CourseStream Accreditation.
      Accredited courses.