Are you having a hard time promoting businesses, services, or selling products and goods? Do you want to gain the understanding and strategies used by professionals in marketing? Then this course is the one for you!
This online marketing foundations course will teach you everything you need to gain the skills and knowledge on how you could start promoting and advertising. Such as the different types of marketing, the way to make people interested on a specific product or service, the abilities to mix appropriate marketing activities for small enterprises, the process used to present and pack a product, and much more.
Make Your Marketing Effective!
If you run a small business, work in someone else’s, are responsible for marketing this course will help you craft your marketing to make it more effective. Without good marketing no business will succeed!
100 hour course
Self Paced
Tutor Support
Flexible.
Course Aim
Discuss the role of marketing in different enterprises.
Describe the scope of marketing in different enterprises.
Define the target market for a product or service.
Determine and manage an appropriate mix of marketing activities for a small enterprise or marketing campaign.
Evaluate the presentation (including packaging) of a product or service.
Determine an effective approach to promoting a product or service.
Compare options for distribution and determine an appropriate price for a product or service.
Evaluate customer service.
Conduct relevant market research.
Consider the impact of internal and external organisations (including legal authorities) upon the marketing activities of an enterprise.
Course Outline
There are 10 lessons in this course:
Marketing and the Business
What is marketing, and its significance
Considering alternative approaches to business & marketing
Alternative enterprises (eg. goods or services based sole proprietor or partnership etc).
Scope of Marketing Understanding basic economics (eg. supply & demand)
The difference between the potential market
Available market
Target market
Penetrated market for a product/service of your choice
Different advertising approaches
Controlling Growth,
Improving Results in Business, etc
Target Marketing
Understanding the market place
Stages that sellers move through in their approach to a market
What is targeting
Advantages of target marketing as compared to mass marketing and product-differentiated marketing
The Marketing Mix and Managing the Marketing Effort
Product, price, place, and promotion
Affects and interactions between marketing and other operations of a business.
Product Presentation and Packaging
Importance of product knowledge
Core, tangible and augmented products
Differences in packaging & presentation for different products.
Promotion Communication skills
Merchandising
Shop Floor Layout
Displaying Products
Signs
Understanding Selling and Increasing Sales
Sales Methods
Publicity Marketing,
Structuring an Advertisement or Promotion
Advertising budgets, etc
Product Pricing and Distribution Pricing
Profitability Ratios
Increasing Turnover, etc
Customer Service Methods of assessing customer satisfaction
Significance of Customer Service
Different types of customers in the market place and how best to approach each
Difference between selling, publicising, marketing and advertising, etc
Market Research
The research process
What to research
Surveys
Developing and conducting a market research program
Are you having a hard time promoting businesses, services, or selling products and goods? Do you want to gain the understanding and strategies used by professionals in marketing? Then this course is the one for you!
This online marketing foundations course will teach you everything you need to gain the skills and knowledge on how you could start promoting and advertising. Such as the different types of marketing, the way to make people interested on a specific product or service, the abilities to mix appropriate marketing activities for small enterprises, the process used to present and pack a product, and much more.
Make Your Marketing Effective!
If you run a small business, work in someone else’s, are responsible for marketing this course will help you craft your marketing to make it more effective. Without good marketing no business will succeed!
100 hour course
Self Paced
Tutor Support
Flexible.
Course Aim
Discuss the role of marketing in different enterprises.
Describe the scope of marketing in different enterprises.
Define the target market for a product or service.
Determine and manage an appropriate mix of marketing activities for a small enterprise or marketing campaign.
Evaluate the presentation (including packaging) of a product or service.
Determine an effective approach to promoting a product or service.
Compare options for distribution and determine an appropriate price for a product or service.
Evaluate customer service.
Conduct relevant market research.
Consider the impact of internal and external organisations (including legal authorities) upon the marketing activities of an enterprise.
Course Outline
There are 10 lessons in this course:
Marketing and the Business
What is marketing, and its significance
Considering alternative approaches to business & marketing
Alternative enterprises (eg. goods or services based sole proprietor or partnership etc).
Scope of Marketing Understanding basic economics (eg. supply & demand)
The difference between the potential market
Available market
Target market
Penetrated market for a product/service of your choice
Different advertising approaches
Controlling Growth,
Improving Results in Business, etc
Target Marketing
Understanding the market place
Stages that sellers move through in their approach to a market
What is targeting
Advantages of target marketing as compared to mass marketing and product-differentiated marketing
The Marketing Mix and Managing the Marketing Effort
Product, price, place, and promotion
Affects and interactions between marketing and other operations of a business.
Product Presentation and Packaging
Importance of product knowledge
Core, tangible and augmented products
Differences in packaging & presentation for different products.
Promotion Communication skills
Merchandising
Shop Floor Layout
Displaying Products
Signs
Understanding Selling and Increasing Sales
Sales Methods
Publicity Marketing,
Structuring an Advertisement or Promotion
Advertising budgets, etc
Product Pricing and Distribution Pricing
Profitability Ratios
Increasing Turnover, etc
Customer Service Methods of assessing customer satisfaction
Significance of Customer Service
Different types of customers in the market place and how best to approach each
Difference between selling, publicising, marketing and advertising, etc
Market Research
The research process
What to research
Surveys
Developing and conducting a market research program
