Are you having a hard time choosing what system to use to market your product or service? Be at ease, this course may just be the answer to your problems! This online marketing systems course will teach you everything you need to know about marketing systems. Such as learning the importance of having negotiating skills, the abilities to analyze a market, the different types of systems and the strategies involved, the way to successfully plan, implement and use different strategies to market internationally, and more.
This course builds on the foundation skills covered in Marketing Foundations and is suitable for anyone with basic marketing experience. This course examines how marketing involves every aspect of getting a product or service from a supplier to the consumer and includes advertising, promotions, packaging and distribution, sales and after-sales services. There are endless options of how these can be combined and categorised to market a product or service. These different ways of marketing are sometimes put into categories, or classifications of systems that share common features.
100 hours, self paced study.
Course Aims
Explain the difference between the consumer market and other markets.
Draw a chart showing the market channels followed by a product or service.
Explain the differences between retailing and wholesaling.
Explain procedures, stages and concepts involved in retail marketing a product.
Explain the wholesale marketing system of this business.
Explain the core, tangible and augmented product of a favourite product which you buy and use frequently?
Suggest alternative ways that products might be packaged and presented in the retail situation.
Assess the marketing performance of two different companies.
Decide what preparatory studies should be made of a country before making a decision about whether to export there or not?
Explain procedures, stages and concepts involved in the marketing internationally of a product.
Suggest a product or service which you think has potential for marketing in another country.
Write a report on the marketing profitability of a business.
Course Outline
There are 10 lessons in this course:
Marketing Systems
Innovation
What is a marketing system
Choosing the right system
Types of customers
Pure competition
Monopolistic competition
Oligopoly
Monopoly
Globalisation
Internet marketing: demographics, promotions, targeting internet users
Are you having a hard time choosing what system to use to market your product or service? Be at ease, this course may just be the answer to your problems! This online marketing systems course will teach you everything you need to know about marketing systems. Such as learning the importance of having negotiating skills, the abilities to analyze a market, the different types of systems and the strategies involved, the way to successfully plan, implement and use different strategies to market internationally, and more.
This course builds on the foundation skills covered in Marketing Foundations and is suitable for anyone with basic marketing experience. This course examines how marketing involves every aspect of getting a product or service from a supplier to the consumer and includes advertising, promotions, packaging and distribution, sales and after-sales services. There are endless options of how these can be combined and categorised to market a product or service. These different ways of marketing are sometimes put into categories, or classifications of systems that share common features.
100 hours, self paced study.
Course Aims
Explain the difference between the consumer market and other markets.
Draw a chart showing the market channels followed by a product or service.
Explain the differences between retailing and wholesaling.
Explain procedures, stages and concepts involved in retail marketing a product.
Explain the wholesale marketing system of this business.
Explain the core, tangible and augmented product of a favourite product which you buy and use frequently?
Suggest alternative ways that products might be packaged and presented in the retail situation.
Assess the marketing performance of two different companies.
Decide what preparatory studies should be made of a country before making a decision about whether to export there or not?
Explain procedures, stages and concepts involved in the marketing internationally of a product.
Suggest a product or service which you think has potential for marketing in another country.
Write a report on the marketing profitability of a business.
Course Outline
There are 10 lessons in this course:
Marketing Systems
Innovation
What is a marketing system
Choosing the right system
Types of customers
Pure competition
Monopolistic competition
Oligopoly
Monopoly
Globalisation
Internet marketing: demographics, promotions, targeting internet users
