Agricultural Marketing BAG304 Course Online

Why study this Agricultural Marketing course?

Are you a farm owner, agricultural professional, or hobby farmer? This course will help you to develop your marketing skills, promote your products effectively, and set your business up for success!

Studying Agricultural Marketing online with CourseStream will allow you to learn more about selling, designing, distributing, and promoting your products or services. The knowledge you gain from studying this course will help your farm or agricultural business to increase sales, maximise profitability, and thrive long into the future.

Whether you desire to upskill to become a highly capable professional, improve the trajectory of your business, or get a head start on further study, studying with us will positively impact your future.

 

What will you learn?

  • This online Agricultural Marketing course will teach you about the role of marketing in agricultural business.
  • You will learn how to apply the elements of the marketing mix to your own agricultural business by developing an integrated marketing plan.
  • In addition, you will be taught how to identify appropriate target markets, conduct market research, choose an appropriate price for your goods or services, design appealing packaging and logos, and promote your products effectively.

 

Whom is this online Agricultural Marketing course suitable to?

CourseStream’s online Agricultural Marketing course is designed for anyone working in the field of agribusiness, particularly professional and hobby farmers, farmhands, farmers market organisers, market stall owners, and rural business owners.

This course is also an ideal starting point for anyone who is considering selling their own produce or agricultural services as it will provide you with the necessary skills to give your business venture the best chance of success.

As well as agricultural professionals, this course is also suitable for anyone with a desire to undertake future tertiary study in the areas of business or agriculture, or an interest in agribusiness. You will become familiar with marketing strategies, market segmentation methods, and customer service techniques that are commonplace and effective in the agriculture industry.

 

What are the benefits of studying online?

CourseStream’s online courses provide the flexibility to study whenever, wherever and however you like. You’ll be able to learn at your own pace with the support of your knowledgeable tutor who has real-world experience in their field. No matter your circumstances, CourseStream’s flexible online learning plan will help you fit study into your schedule.

Start learning with us today for as little as $35 a week!

 

Course Aims

  • Explain the role of marketing in business and the importance of marketing in the business plan.
  • Assess the relative importance of marketing planning and to determine marketing strategies in relation to farming.
  • Identify target markets to select suitable marketing methods.
  • Explain the physical handling of products in the marketing process including packaging, labeling, presentation and transportation.
  • Plan to maintain sound customer relations in an agricultural business.
  • Conduct market research into a product or service in the agricultural industry.
  • Plan to manage the promotional program for an agricultural business.
  • Develop strategies to manage the marketing of an agricultural enterprise.

Course Outline

There are 8 lessons in this course:

  1. Agricultural Marketing Concepts
    • Marketing
    • Goods and Services
    • The Marketing Concept
    • Managing the Marketing Process
    • The Role of Marketing
    • Approaches to Marketing
    • The Goals of Marketing
    • Organising, analysing, selecting target markets
    • Developing the Marketing Mix
    • Managing the Market Effort
  2. Farm Marketing Objectives and Strategies
    • Supply and Demand
    • Developing the Farm Marketing Plan
    • Organising the Planning process
    • Reviewing the Business’s Situation
    • Establishing Marketing Objectives
    • Developing Strategies
    • Market Penetration
    • Price Advantages
  3. Target Marketing
    • Preliminary Research
    • Target Markets in Agriculture
    • Defining the Target
    • Resources
    • Analysing Market Opportunities
    • External Influences
    • General Economic Conditions
    • Government Policy and Regulations
    • Overseas influences
    • Demographic Patterns
    • Technological Change
    • Customer Values and Attitudes
    • Alternative Marketing Methods
    • Internal Influences
    • Selecting Target Markets
    • Market Segmentation
  4. Handling Produce
    • Developing the Marketing Mix
    • The “Product” element of the Marketing Mix
    • Logos, packaging, positioning and image etc
    • The “Price” Element of the Marketing Mix
    • Pricing objectives and methods
    • The “Promotion” element of the marketing Mix
    • Publicity and Public Relations
    • Advertising, sales and personal selling
    • The “Place” element of the Marketing Mix
    • Market coverage
    • Determining Emphasis with the Marketing Mix
    • Impact of Product Life-cycle
  5. Customer Relations
    • Customer Care Policy
    • Levels of Involvement
    • Effective Communication
    • Becoming an effective communicator
    • Dealing with complaints
    • Self evaluation
    • Maximising customer service
  6. Market Research
    • The Importance Of Market Research
    • What to Research?
    • The Research process
    • Analysing Costs and Benefits
  7. Promotions
    • Promoting Product
    • Creating customer awareness
    • Promotional Campaign Strategy
    • The Promotional Message
    • Promotional Material
    • Making Promotions Cost Effective
    • Channels of Communication
    • Publicity Marketing
    • Advertising
    • Structuring an Advertisement or Promotion
  8. Managing Marketing
    • Market Retention
    • Balancing Strategy
    • Market Development
    • Market Growth
    • Managing the Marketing Plan
    • Sales and the Market

Enrol Now

  • Experienced Tutor support
  • Certificate sent to you
  • Online study (Printed notes available)
  • Self paced - no set timetable
  • 12 months to complete course

From: $35.00 / week for 19 weeks

Clear

Send me a free info pack

Why study this Agricultural Marketing course?

Are you a farm owner, agricultural professional, or hobby farmer? This course will help you to develop your marketing skills, promote your products effectively, and set your business up for success!

Studying Agricultural Marketing online with CourseStream will allow you to learn more about selling, designing, distributing, and promoting your products or services. The knowledge you gain from studying this course will help your farm or agricultural business to increase sales, maximise profitability, and thrive long into the future.

Whether you desire to upskill to become a highly capable professional, improve the trajectory of your business, or get a head start on further study, studying with us will positively impact your future.

 

What will you learn?

  • This online Agricultural Marketing course will teach you about the role of marketing in agricultural business.
  • You will learn how to apply the elements of the marketing mix to your own agricultural business by developing an integrated marketing plan.
  • In addition, you will be taught how to identify appropriate target markets, conduct market research, choose an appropriate price for your goods or services, design appealing packaging and logos, and promote your products effectively.

 

Whom is this online Agricultural Marketing course suitable to?

CourseStream’s online Agricultural Marketing course is designed for anyone working in the field of agribusiness, particularly professional and hobby farmers, farmhands, farmers market organisers, market stall owners, and rural business owners.

This course is also an ideal starting point for anyone who is considering selling their own produce or agricultural services as it will provide you with the necessary skills to give your business venture the best chance of success.

As well as agricultural professionals, this course is also suitable for anyone with a desire to undertake future tertiary study in the areas of business or agriculture, or an interest in agribusiness. You will become familiar with marketing strategies, market segmentation methods, and customer service techniques that are commonplace and effective in the agriculture industry.

 

What are the benefits of studying online?

CourseStream’s online courses provide the flexibility to study whenever, wherever and however you like. You’ll be able to learn at your own pace with the support of your knowledgeable tutor who has real-world experience in their field. No matter your circumstances, CourseStream’s flexible online learning plan will help you fit study into your schedule.

Start learning with us today for as little as $35 a week!

 

Course Aims

  • Explain the role of marketing in business and the importance of marketing in the business plan.
  • Assess the relative importance of marketing planning and to determine marketing strategies in relation to farming.
  • Identify target markets to select suitable marketing methods.
  • Explain the physical handling of products in the marketing process including packaging, labeling, presentation and transportation.
  • Plan to maintain sound customer relations in an agricultural business.
  • Conduct market research into a product or service in the agricultural industry.
  • Plan to manage the promotional program for an agricultural business.
  • Develop strategies to manage the marketing of an agricultural enterprise.

Course Outline

There are 8 lessons in this course:

  1. Agricultural Marketing Concepts
    • Marketing
    • Goods and Services
    • The Marketing Concept
    • Managing the Marketing Process
    • The Role of Marketing
    • Approaches to Marketing
    • The Goals of Marketing
    • Organising, analysing, selecting target markets
    • Developing the Marketing Mix
    • Managing the Market Effort
  2. Farm Marketing Objectives and Strategies
    • Supply and Demand
    • Developing the Farm Marketing Plan
    • Organising the Planning process
    • Reviewing the Business’s Situation
    • Establishing Marketing Objectives
    • Developing Strategies
    • Market Penetration
    • Price Advantages
  3. Target Marketing
    • Preliminary Research
    • Target Markets in Agriculture
    • Defining the Target
    • Resources
    • Analysing Market Opportunities
    • External Influences
    • General Economic Conditions
    • Government Policy and Regulations
    • Overseas influences
    • Demographic Patterns
    • Technological Change
    • Customer Values and Attitudes
    • Alternative Marketing Methods
    • Internal Influences
    • Selecting Target Markets
    • Market Segmentation
  4. Handling Produce
    • Developing the Marketing Mix
    • The “Product” element of the Marketing Mix
    • Logos, packaging, positioning and image etc
    • The “Price” Element of the Marketing Mix
    • Pricing objectives and methods
    • The “Promotion” element of the marketing Mix
    • Publicity and Public Relations
    • Advertising, sales and personal selling
    • The “Place” element of the Marketing Mix
    • Market coverage
    • Determining Emphasis with the Marketing Mix
    • Impact of Product Life-cycle
  5. Customer Relations
    • Customer Care Policy
    • Levels of Involvement
    • Effective Communication
    • Becoming an effective communicator
    • Dealing with complaints
    • Self evaluation
    • Maximising customer service
  6. Market Research
    • The Importance Of Market Research
    • What to Research?
    • The Research process
    • Analysing Costs and Benefits
  7. Promotions
    • Promoting Product
    • Creating customer awareness
    • Promotional Campaign Strategy
    • The Promotional Message
    • Promotional Material
    • Making Promotions Cost Effective
    • Channels of Communication
    • Publicity Marketing
    • Advertising
    • Structuring an Advertisement or Promotion
  8. Managing Marketing
    • Market Retention
    • Balancing Strategy
    • Market Development
    • Market Growth
    • Managing the Marketing Plan
    • Sales and the Market

Send me free info pack

Enrol Now

  • Experienced Tutor support
  • Certificate sent to you
  • Online study (Printed notes available)
  • Self paced - no set timetable
  • 12 months to complete course

From: $35.00 / week for 19 weeks

Clear
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Accredited courses.